The work is diverse and tailored to your shifting priorities. Every project is unique, with end-to-end services including branding and strategic art direction, graphic design, digital marketing, interactive presentations and brochures, social media content, AI mockups and concept imagery, web design and SEO, photography and post-production, luxury collateral, print and digital advertising, video editing, and copywriting.

Umami Studio London partners with your existing team on a freelance basis for a set number of days each month. This allows you to benefit from specialist support without the cost or commitment of an additional full-time designer, easing workload pressures often caused by resourcing gaps. Following an introductory project, we organise a retainer partnership ranging from two to ten days per month, depending on your requirements. All work is managed remotely, with the exception of on-location photoshoots.

Umami Studio London works remotely with luxury groups worldwide, providing seamless creative support across markets and time zones. Trusted by international luxury brands, the studio develops refined design solutions that ensure brand consistency globally, enabling regional teams to implement assets effortlessly across print and digital touchpoints. Positioned at a senior level, Umami Studio London typically supports your Marketing Director. Recognising that time is precious at this level, communication is efficient and self-directed, delivering premium-quality creative with minimal rounds of changes, freeing you to focus on what you do best.

Support for boutique businesses varies depending on your needs, but typically includes a comprehensive branding package covering logo design, website, SEO, AI-assisted imagery, animation, and written copy. I work directly with the CEO to bring your business to life, creating a visual identity that captures your vision and resonates with your audience. This process usually begins with a single discovery call. Umami Studio London is known for its intuitive understanding of your ideas - combining psychological insight with a refined ability to read between the lines and understand what drives your business. Clients are often amazed to see their entire business visualised after just one conversation. Optional ongoing support is available if required, including business cards, email signatures, social media content, LinkedIn branding packages, headed stationery, and other brand touchpoints.

Umami Studio London operates at a senior level, typically supporting your Marketing Director or General Manager. With extensive experience in the five-star hotel space, the studio provides carefully curated digital design and luxury collateral across each hotel including restaurants, bars, guest rooms and event spaces. In true hospitality fashion, the requirements to ensure a unique guest experience are ever-evolving, but includes: branding, menus, animated brochures and marketing materials, social media campaigns, seasonal promotions, presentation templates, event signage, luxury advertising, loyalty and guest-experience initiatives, invitations and vouchers, high-end Photoshop mockups and retouching, AI-enhanced imagery, video editing, copywriting, HR onboarding materials, and bespoke hospitality logos and brand graphics.

Having represented some of the most high-profile properties in London including The Gherkin, Coal Drops Yard, and Sky Garden - Umami Studio London has a deep understanding of what it takes to position your development and set it apart from competitors. With a strong emphasis on branding and digital marketing, the studio is trusted to showcase properties to discerning audiences, elevating your visual identity and increasing revenue.

Umami Studio London does not liaise directly with your clients unless specifically requested. To maintain exceptional customer service standards, our priority is you and your business.

Creative content from Umami Studio London brings that je ne sais quoi to your design requests. Driven by a deep understanding of brand identity and the importance of creating compelling designs that resonate with high-net-worth audiences, the studio positions you ahead of your competitors. All creative output is thoroughly researched and informed by an intricate understanding of luxury consumers and the psychology behind design that drives revenue. Expect elegant and timeless content that blends luxury aesthetics with contemporary design trends. With over 15 years of experience supporting CEOs, Directors, and General Managers, Umami Studio London recognises that time is precious at a senior level. Communication is efficient and self-directed, delivering premium-quality creative with minimal revisions required - freeing you to focus on what you do best.

Following your initial request, you can expect one concise email outlining any queries, followed by the requested design. One round of refinements is included if desired. At its core, Umami Studio London supports decision-makers by effortlessly transforming complex briefs into elegant design solutions, creating high-quality content that reflects the premium nature of your brand at every touchpoint.

Every photoshoot is carefully curated to elevate your brand, whether for location shoots, editorial content, lifestyle shots, creative campaigns, or professional portraits. Each shoot is approached with precision, creativity, and a clear understanding of what resonates with your audience. The process includes initial concepts, art direction, and post-production. Shoots can be organised on location, or portraits can be arranged at Umami Studio London. Sessions typically last 2–3 hours, allowing time for varied styling and locations. Following the shoot, you will receive a curated collection of retouched images ready to download and share.

Umami Studio London typically works on a freelance retainer basis for a set number of days each month, ranging from two to ten days depending on your business needs. You can call on the studio for any service within your retainer - whether that’s a presentation one week or social media content the next. All work is calculated by a day rate following an initial brief and agreed before work begins.

The consumers of today are selective, comparing competitors and looking for brands that inspire confidence and trust. The UK luxury sector alone is currently valued at £81 billion annually. 75% of consumers prioritise quality over price, 70.9% are influenced by brand image, 67.7% make purchasing decisions based on perceived value, and 72% of affluent buyers will pay more for exceptional design. Strategically positioning your brand in this space builds trust with your customers, while reinforcing premium standards that drive lasting growth and revenue.

*Walpole / Frontier Economics 2025, Allied Businesses Academy of Marketing Journal 2025, IPSOS Affluent Intelligence Report 2025

Umami Studio London is a creative studio partnering with businesses that require high-quality creative content. Final assets are supplied to your in-house team for distribution. Your social channels and marketing communications remain in-house. Client presentations and client events are also not part of the delivery.

All projects are managed by Creative Director and Founder of Umami Studio London - Miayley Passmore. Whether you have a specific project in mind or you want to elevate your overall visual identity, the first step is to reach out. I am very happy to share further insight into how I can support you and your business moving forward. You can find contact details below, and via the contact page.