Your Project will be managed by Umami Studio London Creative Director & Founder Miayley Passmore, with extensive design experience in the luxury Sector. Works published in…
Creative Director & Founder of Umami Studio London, Partnering with Brands & Luxury Groups Globally from Europe to The Middle East.
Supporting CEOs, GMs and Directors by strategically positioning companies ahead of their competitors with an advanced understanding of brand identity. Working with clients across a wide range of sectors, from 5-star hotels and luxury properties to the health & wellness space. Projects range in scale from global luxury groups and agencies to boutique businesses, delivering researched designs that balance elegant aesthetics with current design trends. Every project is unique - with end to end services including branding and strategic art direction, digital marketing, interactive presentations and brochures, social media content, AI mockups and concept images, web design and SEO, photography and post production, luxury collateral, print and digital advertising, video editing, and copywriting.
Head of Design for The Set Collection, A Global Portfolio of 5-Star Hotels & Resorts Across London, Greece, Thailand, China, Mexico & the Philippines
Rebranding the business from initial concept to rollout including art direction, new fonts, colour palette, logos, interactive brand guidelines, providing training in-house and externally on the evolution of the rebrand and how to implement the new look & feel across the hotels and resorts. Curating the design output across the hotels encompassing a wide range of print and digital design including branding, logo design, presentations, large format printing, social media, video content and advertising campaigns in publications such as The New York Times, Tatler and Walpole magazines. Managing the workload and working with Directors across the properties globally, leveraging expertise in the Adobe Creative Suite, providing creative and technical support to hotel teams across print and digital formats.
Art Consultancy for the 5-Star Hotel Space Peter Millard & Partners - Clients Including Rosewood London, Ritz Paris, Park Hyatt, Waldorf Astoria, Tony Chi, Hilton & Marriott.
Lead in-house designer for globally renowned Art Consultancy, working with the most prestigious hospitality brands in the world. Producing mixed media artworks and presentations, overseeing print production, producing Artbooks, packaging, briefing suppliers and freelancers, sourcing artworks, negotiating costs and ensuring work is delivered to a high standard, training staff, designing and managing the company website.
Senior Graphic Designer for Hilson Moran, Representing The Gherkin, Coal Drops Yard & Sky Garden - London's Highest Public Garden.
Overseeing the in-house design team, ensuring all print and digital creative output is delivered to a high standard across a business of 200 staff. Rebranding the business from initial concept to rollout, creating and overseeing the Brand Guidelines for the business. Winner of the Company Champion award and nominee for People’s Choice award. Researching design trends and leading bi-weekly presentations to the CEO and board of Directors outlining design proposals for the business.
Freelance.
2012 STILL MOTION DESIGN AGENCY
2012 DASH AND MILLER
2012 LONDON FASHION WEEK 2011 SLINGSHOT
2011 PAINTWORKS
2011 PLASTER CREATIVE COMMUNICATIONS
2010 STRAWBERRY STUDIOS
